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Planning Your Content

We have a simple approach that many professionals would warn not to do: Take little steps first. If you have never done video promotions or marketing campaigns before, it is best to first focus on the things you can control, like understanding the demand for your product, consumer profiles, written text, pictures and short videos, for instance. If you have a growing list of followers, live streams to Facebook or Youtube (or other emerging platforms) may be a great way to test out audience engagement.

Even updating a social media page like Instagram, for instance, can be better managed according to a content schedule. Videos obviously are more time intensive than photographs, so the process of creating videos is different than sharing pictures. To reach a consistent level of promotional or informational video production and publishing takes practice and patience and, of course, works best with a plan.

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